The idea that if you want to make an impact in any endeavor you must dedicate hours a day to using social media is, by now, axiomatic. This isn’t just true for writers and other creatives, of course. Practically every industry and sector of public life holds this narrative. If a bear approaches a woman in a forest and no one is there to tweet about it, did it even happen? There’s still a belief, despite copious evidence to the contrary, that social media is a meritocratic environment that allows ‘the best and brightest’ to naturally emerge; that those who…